Project Bytesgate
A victim receives an unsolicited email containing medical analysis data from a medical office. In this pretext, the attacker is not sending an email to a victim that they believe is waiting for medical results. Instead, the email is designed to pique the recipient's curiosity to view someone else's medical test results. The actual medical test referenced in the email could vary: Coronavirus, HIV, Blood work, etc. The email contains an attachment with the medical test results; however, that attachment is malware.
Payload forwording
This would cross a line for ethical hacking purposes. This pretext prays on two things: (1) our natural concern for our health (2) curiosity of information sent to the wrong recipient.